Search engine optimization isn’t too complex – once you know what you’re doing. For people who blog on a consistent basis, a tweak here or there is often all you’re need to see traffic skyrocketing. Still, I see many bloggers not taking the time to learn a few SEO tips before they start pumping content.
You don’t need complex SEO strategies to ensure traffic grows. I see lists of 200+ SEO tips all over Google. 200?! That’s a book, fam. Search engine optimization can be much easier than that, especially for bloggers who continually produce. You just need some common sense solutions that many online business gurus forget to tell you.
So here are five simple SEO tips to improve your blog right now:
Actually Do Keyword Research
Sure, some people may tell you keyword research is irrelevant and blah, blah, blah. That’s a lie. You need to do some keyword research. If not, you’ll be leaving a lot of traffic on the table. Make a list of things you can right about. Simplify the list down to basic words or phrase (1-3 words max). Then get into one of these three tools:
Search your basic terms and see what comes up. Often, you’ll find article ideas immediately start to flow once you get into the data. Keep a list of keywords you want to use in an Excel sheet or something similar. Make sure to include the keyword and the search data in the sheet.
Never, Ever Stuff
Google does not respect keyword stuffing any longer (ever?). Honestly, even Yoast SEO plugin thinks you need more keywords than you do. Your main keyword should only show up 5-8 times in an article. Organically. Only 5-8 times in an article of 1,000 or more words. While this isn’t a strict rule, I’ve found many bloggers stuff keywords way more than they need to.
Alright, so now we’re getting into some pro blogging type information. This SEO tip will ensure your traffic jumps up. See, you should be focusing on multiple keywords per piece. So let’s say your main keyword is “smoking weed” or whatever. Just an example here. I hate weed, so I want to use something I would never write an article about. You use “smoking weed” 5-8 times in an article of 1,500 or so words. Then you’d sprinkle in other keywords 1-4 times each over the course of the article. These could be terms like:
…Or whatever. You pick 3-5 of these terms to be secondary keywords in your article. Use them sparingly. Then go back and replace your main keyword with one of them – if you go over the 5-8 main keyword limit. This one tip will allow you to hit more keywords and get more traffic than you ever thought possible.
What Works For YOU
I believe Mike from Danger & Play said it first. You should pump content for a bit. Then go back and see which of your articles is getting the most traffic. That article is how you should write almost every piece for your site. For instance, I once had an article on a niche site that got over 30K views per month. It never went viral or anything like that. The piece simply fared well in Google.
So I went into the piece and analyzed everything. I looked at my keywords, the length of the piece, how it was structured, etc. I wrote everything down. I analyzed my most popular article for over an hour. Then I tried to craft the majority of my content for that site in a similar structure. This was search engine optimization for that specific niche site.
The best SEO tip I can give you is this: Find out what is working for your site. Breakdown your popular articles as best you can. Figure out why your best piece does so well. Then duplicate the shit out of that strategy. Apply it to every piece of content you create for that specific site.
Simple SEO Tips Sure to Work
The SEO tips found in this brief guide may be too simple for “gurus” around these parts. I don’t care. If you use the search engine optimization advice above, your blog will grow. I guarantee it. If you have any other SEO info you want to share, sound off in the comments. I’m always interested in learning.
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Travel junkie turned blogger. Location independent. From the Midwest, but often based in Latin America. Big on beaches, rumba, and rum. Addicted to the gym. Committed to showing a different style of travel - one that involves actually interacting with locals and exploring different cultures.