How to Continually Increase Blog Traffic With Evergreen Content
Writing an evergreen piece about evergreen content? Yep, we’re gonna give it a shot. See, Nomadic Hustle is new. Brand new. I don’t get that much traffic – YET. But I know I will. I know this site will get a ton of traffic in the next six months to a year.
And how can I be so confident? How do I know this site will grow? It certainly doesn’t have anything to do with hard work. Lots of writers and bloggers work hard, but never see their sites grow. They pump out article after article on their blogs. Hell, many even squeak out a few eBooks, too.
Then nothing happens. Big Daddy Google gives their site little love, and they never see growth. Why is that? They never create evergreen content in the right way. And if you ignore this type of content, you’re limiting the potential growth for your site(s) tenfold.
What is Evergreen Content?
Before we dive any deeper, let’s take a quick look at what evergreen content it. The definition found on other sites typically states:
Evergreen content is search engine optimized content that stays relevant all the time. The writing is meant to be sustainable and relevant for years to come.
This means that evergreen content is not:
Anything news related.
Statistics-based articles that change every year.
Pieces focused on trends and fads.
When you’re creating evergreen content, you’re creating an article that can show up in Google two or three years down the road and it’ll still have valuable, useful, and accurate information in it. This type of content MUST be created in a long-lasting manner.
Examples of Evergreen Content
To help you further understand this concept, I want to show you a few examples. On Nomadic Hustle, I’ve started to create some evergreen content. Here are a few such pieces:
Before we talk more about exactly how you can continually increase your blog traffic with this type of content, it’s important to understand that these things take time. It takes up to eight months for Google to start ranking your piece properly.
Now, if you have an established and popular blog already, then your content can show up much faster. Popular sites can show up on the first page of Google with 24 hours. But chances are your site isn’t anywhere near that popular. If it were, you wouldn’t be reading this.
So be patient. Continually produce great content and if it’s evergreen – Google will eventually give you some love. It’ll probably take 5-8 months, but it’ll be worth it when thousands of people visit your site each and every day – whether you produce something or not.
How to Continually Increase Blog Traffic With Evergreen Content
Alright, so how do you create evergreen pieces that will eventually show up on the first page of Google? It’s not easy, but it can be done with focus and formula. Here’s how:
Ideas On Ideas On Ideas
Before you write any evergreen articles, you need to get a list of anything you could write 1,500 to 2,000 good words on. If you can’t write 1,500 words on a topic, then it may not a be an idea for your evergreen pieces. Think of everything you can and keep it in a list format.
Next, take your list of basic ideas you could write about and do some keyword research. Find out if ideas you can write about have any interest. If nobody cares about your topic, then there’s no reason to invest the energy in creating an evergreen article. Just write a short post on the subject and move on.
Every niche and every site is different. So you’ll have to trust your gut on this one. Some sites look for keywords with thousands of searches every month when considering writing evergreen content. Other bloggers only need a keyword with a couple of hundred searches, and they’re good to go.
The size of your blog and the niche will determine what type of keywords you should attack with evergreen content. If you think a keyword is too big, then type it into Google and comb the results. Do you see any blogs or niche sites showing up on page one? If you do, then you can attack the keyword – no matter how big. If every result is from Wikipedia, CNN, or Amazon – then you may not want to go after that exact keyword or phrase.
One of the most important aspects to consider when creating an evergreen article is the title. I’ve seen many writers create great pieces, only to stick a shit title on their article.
TITLE LIVES MATTER!
Your title has a greater influence on getting someone to click your piece than almost anything else. If you can’t write a solid headline or title, then your site will not reach its full potential. In fact, Google will not give your site the love it deserves if you don’t write a great title.
Luckily, writing titles is incredibly simple. The main thing you have to do is consider what you would do. If you wouldn’t click on your title, then there’s a good chance someone else wouldn’t, either.
With this article, I could have easily went with, “How to Write Evergreen Content” for my title. It would have told the reader exactly what the article was about and hit my keyword. But it didn’t have any pop. If someone doesn’t know what evergreen articles are – then they’d never click on that title.
However, I went with, “How to Continuously Increase Blog Traffic With Evergreen Content” as the title of this piece. Anyone with a blog who wants more traffic would have their interest peaked as they came across that title. Plus, it still hits my keyword. To break down titles even further, here are a few tips:
“How to…” always works well.
“Tips…” articles work well.
List pieces are great.
Industry resources articles work well, too.
Gaining Google Esteem
Alright, so you have your idea, your keyword, and your title now. It’s time to cover one more thing before we get to the writing part of this piece. While creating evergreen content may be the best way to increase traffic to your site, it’ll only work if Google likes you.
Again, we are lucky Google made this simple. If you’re running a small blog, then Google wants to see one thing more than anything else. The search engines want to see you’re writing in your niche and building an audience in that exact niche.
This means you can’t write one evergreen piece about cars and then write another one about Argentina the next day. You can, but Google probably won’t pay much attention to your site if you do.
No, you need to write multiple articles in similar niches that are meant to be evergreen pieces. For example, my goal is to get some love from the search engines when Airbnb is the topic. So I’ve created multiple evergreen and regular articles on the topic:
…And I have at least 5-8 more pieces on the topic coming out soon. If one of my evergreen articles begins to rank in Google, the search engine will then check my site to see if I know what I’m talking about. By having many articles on the topic, I’ll give my site the best chance of getting authority from Google and skyrocketing up the search rankings.
On past sites, I’ve had evergreen content that was only 500 or so words. However, this was uncommon. Most of my evergreen articles that got a ton of free traffic from search engines was from 1,200 to 3,000 words long. Size matters, especially when blogging.
Pro-Tip: If you want more traffic, write longer articles.
More Evergreen Content Tips & Tricks
The information above serves as a formula for creating evergreen articles that can boost your blog’s traffic for years to come. Here are a few other tips and tricks to make your cornerstone content even better:
Write For Rookies
While creating content for experts is a viable option, it’s unlikely to get you the type of traffic you want. You’re better off writing all your evergreen content for rookies and beginners. You want someone who wants to learn. You want them to invest time into your article and gain something from reading it.
For instance, there’s no reason someone like Victor Pride would read this article. He’s a veteran professional blogger. The guy knows much more than I do about blogging. But someone who just started blogging a few months back and hasn’t gotten much traffic could find tremendous value through implementing the information in this piece.
Keep Things Specific
When coming up with ideas and doing keyword research, make sure you niche down and keep things specific. Really specific. Using this piece as an example again, I could have titled the piece, “How to Grow Your Blog” and tried to cram information about evergreen writing in with 20 other tips and tricks for building blog growth.
That wasn’t specific enough, though. I needed to niche the topic down and show my readers one specific way they could increase their blog audience. So that’s what I did.
Get Your Links Up
Your blog is only as good as your backlinks. Well, kinda. Backlinks may be the single most important factor regarding Google search engine results. If you have strong backlinks, your content will rank faster and higher. So find a way to get backlinks. Send your blogging friends your evergreen content links. Spam Reddit and other similar sites. Just find a way to get links any way you can without paying for them.
Show Your Content Love
And don’t forget to show your evergreen content some love on your site. Link your articles together when it’s appropriate. Create a “start here” page that showcases your evergreen articles. Add a sidebar widget that showcases some of your top posts.
Growing Your Blog With Evergreen Content
If you’re a new blogger or someone trying to grow their site, then evergreen articles should be a big part of your plan for growth. Evergreen content is one of the easiest ways to increase traffic to your site without paying for it. You just have to know what you’re doing when creating it. And that’s what this article is here for.
Travel junkie turned blogger. Location independent. From the Midwest, but often based in Latin America. Big on beaches, rumba, and rum. Addicted to the gym. Committed to showing a different style of travel - one that involves actually interacting with locals and exploring different cultures.