Words can’t describe how much I wish I had a copy of How to Sell by Will Freemen back in the day. If you’re a young person looking to get into sales, this book is an absolute MUST. I would know because I was in sales once.
“Your best clients, in general, will have the most money and the least intelligence.”
Before I started hustling online, I sold multifunction printers to corporate clients. Sounds fun, right? Yeah, I hated damn near every second of it. Well, except for the times I had a hotel, taxi services, and a daily per diem for food and liquor. Those were fun times, especially when your corporation expects you to drink – heavily.
Life is Sales
Through trial and error, I learned that life is sales. Selling a $25,000 machine that prints paper is similar to finding a solid freelance client online. And finding a customer online is similar to meeting sexy women. It’s all sales. Will stresses the importance of this fact in How to Sell. Always be selling.
Whether you’re a young gun looking to take a crack at the sales profession or someone striving to start their own company, the advice found in this book will help you make more money. If you’re looking to get paid, How to Sell is the book to read. You won’t find bullshit, regurgitated sales “guru” tactics here.
“Whether you like it or not, you’re in sales. Everyone on this planet is. Most people however are rank amateurs, but with what you know now, you have the ability be a professional. And being a professional salesman is the most marketable skill in the world. You now have all the tools to get what you want out of life. The money, the lifestyle, the successful business, all are there for the taking. You just have to go take what’s yours.”
The Problem with Sales
While this section could go on and on, there are three huge issues with the sales industry:
Shit Advice:As I mentioned, it’s hard to find great advice regarding how to sell. Those who have the knowledge about making more money rarely share it. They’re out there using their expertise to make more money. The vast majority of sales “gurus” online aren’t going to help you.
High Stress: Sales is hard and stressful. If you’re in the industry, you already know this. If you’re about to get into sales, you need to know this. Nothing about selling is easy, especially if you’re wired like a normal human being – which brings me to my next point.
Full of Sociopaths:Will talks about the best salesmen being complete sociopaths willing to manipulate anyone and everyone to get what they want. Truer words have never been spoken. You’ll be dealing with some shady characters in the sales world and Will details how to navigate the murky waters.
Smart Drugs in Sales
If you haven’t realized it by now, I’m a pretty big fan of smart drugs. I like results, and smart drugs offer them in droves. Will details exactly how to use smart drugs in the sales process. This one tip alone can almost double your income in a matter of months. It’s that good. If you this one piece of advice is all you take from How to Sell (it won’t be), you’ll find the return on investment staggering.
Everything You Need to Know
While the industry may have its issues, there’s one reason everyone gets into sales: the money. Selling is all about making more cash. With this in mind, here are just a few of the things you learn in How to Sell:
The three things that you need to get a client to buy from you no matter the industry.
A breakdown of corporate hierarchy. Will changes your perspective on working for a corporation. (Life is how you frame it).
Why sales is always hiring.
A detailed understanding on the benefits of sales.
Why sales is ideal for men in their early to mid-twenties.
Information about every sales industry and their requirements, expected salary, etc.
Interpersonal strategies for acing the interview, getting the job, charming colleagues, keeping HR happy, and of course – selling more product.
Why selling soberis vastly overrated.
The importance of a morning routine for salespeople.
Why your product matters more than any sales manager will ever tell you.
The one tip to ensure you keep clients happy over the long term.
…This list could go on and on. How to Sell covers every aspect of the sales process.
The Best Part of How to Sell
While I found numerous benefits in How to Sell, the best part of the book stemmed from the cold, hard truth. Will doesn’t beat around the bush whatsoever. He dishes the dirt on the sales industry in a brutal, yet humorous manner. Being a part of the “red pill” arena online, Will takes a different take on sales and stops the sugarcoating.
As we covered before, the biggest mistake rookie salesmen make is focusing too much on the features of the product. In reality, people buy products for the benefits. To get a client across the line, you need to appeal to his emotions.
He details the negatives and the positives of the sales industry without all the fluff. After reading this book, you’ll know with 100% certaintywhether a career in sales is something you want to do or not.
The book even goes further than diving into the underbelly of the sales world. Will gives you a detailed roadmap on using sales to your advantage. In How to Sell, he presents a three-year plan. Using this guide, a man can get into sales for three years and then venture out on his own – to a world without a boss. A world of freedom. The detailed exit plan is worth more than the price of this book – alone.
Building Your Own Business
No one dreams of working a “hunter” sales job well into middle age. So How to Sell ventures off into the world of online business, too. Will details how to use sales tactics to grow your online empire – whether you’re building websites or selling services.
From sending proposals online to never breaking rapport with online clients, you’ll find everything you need to know about transferring your knowledge of sales to the online world. If you’re like me, this section will be especially of interest.
How to Sell – Overall
I’m a huge fan of this book. Honestly, I wish I had a copy four years ago. I’d probably have started hitting quota a lot sooner than I did. Whether you’re looking to get into the sales industry or make more money online, I recommend grabbing a copy of this book.
There’s no doubt in my mind you’ll find the return on investment from this book well worth the cost of admission. Just the tip on using smart drugs in sales is sure to skyrocket your income this month.
Travel junkie turned blogger. Location independent. From the Midwest, but often based in Latin America. Big on beaches, rumba, and rum. Addicted to the gym. Committed to showing a different style of travel – one that involves actually interacting with locals and exploring different cultures.